Social media overlays
The Guardian was the first news platform to introduce branded social media overlays. Increasingly more people get their news from the likes of Twitter or Facebook. We discovered that people often had no recollection of where the news they'd seen was from. Our overlays have dramatically increased brand recall and clickthrough. Two thirds of Americans get news from social media
A couple of years later (after lots of flattering imitation from other media outlets), the Guardian became the first news platform to use these images to highlight the age of news articles. With a very short turnaround I worked closely with editorial and engineering to add much needed context to news stories. This was a socially beneficial and well-received initiative.
You can read more about this on BBC News.